Introducing Joico’s Latest Product Line Joico says… We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created Blonde Life, a luminous line of care and lightening products created specifically for hair that’s been bleached, double-processed, or lifted […]

Repair and protect hair as you color with Vero K-PAK Permanent Crème Color, the only permanent haircolor featuring award-winning K-PAK Reconstructor. This system, adored by beauty editors and celebrity colorists from coast to coast, delivers the one-two punch of stunning vibrancy, excellent condition, predictability, and long-lasting color results every single time. How’s that for fabulous? […]